Genevieve is a boutique clothing store in Lake Geneva, Wisconsin. We create a light and airy experience for women to shop apparel and accessories, as well as items for baby.

To inspire effortless living where we feel lighter, are more connected to ourselves and to those around us, genuinely enjoying life

Genevieve is named after my grandmother, who was an incredibly kind, smart and fashionable woman who continues to inspire me today. Naming the store after my grandmother is my way of honoring her legacy and the impact she has had on my life. I'm so excited to share this with you and grateful for your support!

With love,
Betsy